Marketers in Hong Kong on a company known as Interpublic Group the must be very happy as should be the giant German pharmaceutical Bayer, because of a one hundred ninety thousand dollar add campaign that helped raised Levitra sales in that city and it’s neighbors around two hundred fouty four percent. What! Isn’t that insane? Levitra sales going up more than twice, as was reported by and article in the Wall Street Journal.
According to officials representing the Levitra manufacturers and their marketing group specialists they had to rethink and reconfigure the approach they would take to face the challenge of undertaking conservative Chinese populations to see so called "western doctors" about their sexual problems, and to face erectile dysfunction with Levitra.
The series of adds were based on a series of drawn cartoons in very colorful settings on newspapers and magazines, depicting funny settings were Honk Kong’s men struggling with virility were the center character. All the adds for the Levitra campaign were performed by the Chinese actor Lai Yiu Chueng, portraying a man with a very wide array of problems that led to impotence and male erectile dysfunction, which could be safely treated using the drug Levitra, which carries in itself a compound known as Vardenafil, which is what makes all the magic from this pill take place.
"Part of the humor is that the ads leave embarrassing words and ideas up to innuendo and pun. Instead of mentioning erectile dysfunction specifically, most of them simply feature a photo of a limp, hot-dog-shaped balloon. One features a satisfied customer wearing a Superman costume with the "S" on his chest replaced by the Chinese word for "upright." That character also happens to be the first in Levitra’s Chinese name."